May 2025 Report

Popcultr Marketing Summit Report

The full report from our May 2025 edition at MCM London Comic Con. Key themes, panel insights, and proprietary data from the UK's only dedicated B2B pop culture marketing summit.

What's Inside

A day of observation-led discussion about what's changing, what's working, and what comes next in pop culture marketing. This report captures the key themes, talking points, and data from every session.

Keynote: The Fan Industrial ComplexZoe Scaman on why fandom is infrastructure, not just audience.
Six Panel Deep-DivesBig & Small Screen, Games, Partnerships, Live Engagement, Consumer Products, and the Data Drop.
Proprietary Fan ResearchOriginal data from Experience12's MCM London fan research programme.
70+ Pages of InsightFull transcription-based analysis with key takeaways from every session.

Download the Report

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Join Us at the Next Summit

The Popcultr Marketing Summit returns to MCM London Comic Con on Friday 22 May 2026. Free to attend.