Popcultr Marketing Summit Report

What's Inside

The fourth edition of the summit at ExCeL London. This report captures the key themes and talking points from every session, including Calvin Innes on the 3Cs of fandom, and panels covering partnerships, community, creators, experiential marketing, and anime.

• Keynote: The 3Cs of FandomCalvin Innes on Connection, Creation, and Commerce as the framework for understanding fan communities.
• Six Sessions CoveredPartnerships, Community, Creators, Experiential, Anime, and Fireside with Chris Hewitt (Empire Magazine).
• Practitioner PerspectivesInsights from contributors at Twitch, Meta, Hasbro, Square Enix, Ubisoft, and more.
• Full Transcript AnalysisEvery session transcribed and analysed for key themes, patterns, and actionable takeaways.