--- title: The October Report | Popcultr Marketing Summit description: Ten sector panels and two keynotes from the Popcultr Marketing Summit, London and New York, October 2026. Free to read. image: https://popcultr.events/hubfs/october-report-cover.jpg --- ![Popcultr Summit](https://popcultr.events/hubfs/Popcultr%20Logo.png) [Share the report](https://popcultr.events/#thereport) × [Speakers](https://popcultr.events/#panellists) [May report](https://popcultr.events/october-report#report) [FAQ](https://popcultr.events/#faq) [Follow on LinkedIn](https://www.linkedin.com/company/popcultr-marketing-summit) The report ## Welcome, and thanks for your interest in the report. Share the report On this page 1. [**London.**](https://popcultr.events/october-report#r-london) All the workings out. The one we recommend, though it is not for everyone. 115 pages. 2. [**London, abridged.**](https://popcultr.events/october-report#r-abridged) Just the conclusions, for passing round. 54 pages. 3. [**New York.**](https://popcultr.events/october-report#r-newyork) A mini report of all that happened at NYCC. A smaller event overall, but no less valuable for it. 28 pages. 4. [**Bonus 1: Zoe's keynote in full.**](https://popcultr.events/october-report#r-zoe) A link to her Substack so you can read The Tithe end to end. 5. [**Bonus 2: Lea's keynote.**](https://popcultr.events/october-report#r-lea) Offered with the permission of the author, all rights reserved, therefore only readable here. Three ways to use it 1. **Read it here.** The decks below run in the page, full screen if you want them. 2. **You've been inboxed.** We've sent you an email with the main report in. 3. [**Downloads.**](https://popcultr.events/october-report#downloads) Take the report to share. They are further down the page. If this is useful and you want to know more [Contact us](mailto:chris@experience12.com?subject=The%20October%20report) [Start reading](https://popcultr.events/october-report#r-london) ### London MCM London Comic Con, Friday 23 October. Six sector panels and the opening keynote, with all the workings out. The abridged edition is the conclusions without them, and quicker to pass round. [Download the full report](https://popcultr.events/dl/london) [Download the abridged edition](https://popcultr.events/dl/abridged) ### New York New York Comic Con, Friday 9 October. Four panels, written up in full. [Download the New York report](https://popcultr.events/dl/new-york) ### Bonus 1: the opening keynote Zoe Scaman does not do slides you can hand round, so she writes it up instead. The Tithe is the keynote that opened London, in full and for free. [![](https://substackcdn.com/image/fetch/$s_!f6qV!,w_1200,h_675,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88c0a343-7634-44c3-b168-ff440f27f7c0_800x450.gif) Read the keynote **The Tithe** How AI broke fandom’s oldest currency · October 2026 Read on Substack →](https://zoescaman.substack.com/p/the-tithe) [![](https://substackcdn.com/image/fetch/$s_!Bhe8!,w_1200,h_675,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4dc1840-8ebc-442e-963a-a5bfe6319b5a_800x450.gif) And the one before it **The Fan-Industrial Complex (Live from Comic Con)** How Fandom Became Infrastructure, And Why IP Will Never Be the Same · May 2025 Read on Substack →](https://zoescaman.substack.com/p/the-fan-industrial-complex-live-from) ### Bonus 2: the closing keynote Lea Karam, founder of Mindscope. Why consumer time is marketing's last honest metric. Offered with the permission of the author, all rights reserved, therefore only readable here. ### Downloads [PDF **London, full report** Every session, all six sectors. 115 pages.](https://popcultr.events/dl/london) [PDF **London, abridged** The conclusions, for passing round. 54 pages.](https://popcultr.events/dl/abridged) [PDF **New York** Four panels from NYCC. 28 pages.](https://popcultr.events/dl/new-york) Brought to you by ![experience12, the popcultr marketing agency](https://popcultr.events/hubfs/Full%20Logo%20White@4x.png) [Contact us](mailto:chris@experience12.com?subject=The%20October%20report) Experience12 is the experiential agency for brands that live in pop culture, and the team behind the Popcultr Marketing Summit. Independent and award-winning, based in London, operating globally. Conventions and exhibitions, experience design, experiential events, PR stunts, press and influencer engagement, and national and worldwide tours. ![Wolverine at Tower Bridge](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-wolverine-tower-bridge.jpg) ![Paramount+ at MCM](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-paramount-plus-stand.jpg) ![Percy Jackson for Disney+](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-disney-percy-jackson.jpg) ![Kodansha](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-kodansha-stand.jpg) ![Xsolla](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-xsolla-stand.jpg) ![Final Fantasy VII Revelation](https://popcultr.events/hubfs/Ex12%20Photos%20campaign%20summit%20webpage/e12-final-fantasy-stand.jpg) Your fan data cut We've interviewed 13,000+ fans face to face since 2018. We'll cut that data for your audience, by fandom, age and platform, and go through what it says about your gaps with you. ![](https://popcultr.events/hubfs/headshots/Chris%20Whittle.jpg) Chris Whittle, Founder*chris@experience12.com* [Get my data cut →](mailto:chris@experience12.com?subject=Fan%20data%20cut%20-%20after%20the%20October%20report) [![The Fandom Advantage, the Popcultr Marketing Summit May 2026 report](https://popcultr.events/hubfs/MAY26%20HIGHLIGHT%20SHOTS/Popcultr%20Summit%20Cover%20Page.png)](https://popcultr.events/report) While you wait ## Read *The Fandom Advantage.* Our May 2026 summit report. Nine sessions distilled into one read, with the data, the frameworks and the takeaways from the room. Free to download. No charge, no catch. [Download the May report](https://popcultr.events/report) ## Get involved in the 2027 season Speaking, sponsorship or simply a seat in the room. If you want to be part of the next season of Popcultr Marketing Summit, this is where it starts. [Get involved in 2027 →](mailto:contact@popcultr.events?subject=Popcultr%20Marketing%20Summit%20-%202027%20season) #### Popcultr Summit The UK's only dedicated B2B marketing summit for pop culture. Powered by Experience12 [![Experience12](https://popcultr.events/hubfs/Full%20Logo%20White@4x.png)](https://experience12.com) [![MCM London Comic Con](https://popcultr.events/hubfs/MCM22-London-Oct-Logos_October_White.png.coredownload.914344343.png)](https://www.mcmcomiccon.com/) #### Summit [The day in pictures](https://popcultr.events/#gallery) [2026 Contributors](https://popcultr.events/#panellists) [May 2026 report](https://popcultr.events/report) [Sign up for the October report](https://popcultr.events/#thereport) [FAQ](https://popcultr.events/#faq) [Partnerships](https://popcultr.events/october-report#partners) #### Contact [contact@popcultr.events](mailto:contact@popcultr.events) [LinkedIn](https://www.linkedin.com/company/popcultr-marketing-summit) [popcultr.events](https://popcultr.events) #### Legal [Privacy notice](https://popcultr.events/privacy) [Cookies](https://popcultr.events/privacy#cookies) [Ticket terms](https://popcultr.events/ticket-terms) [Modern Slavery Statement](https://experience12.com/modern-slavery-statement/) © 2026 Popcultr Ltd · Registered in England & Wales · popcultr.events ```json { "@context" : "https://schema.org", "@type" : "Event", "description" : "The UK's only dedicated B2B summit for pop culture marketing, inside MCM London Comic Con, Excel London.", "endDate" : "2026-10-23T17:30:00+01:00", "eventAttendanceMode" : "https://schema.org/OfflineEventAttendanceMode", "eventStatus" : "https://schema.org/EventCompleted", "location" : { "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "E16 1XL", "streetAddress" : "Excel London, Royal Victoria Dock" }, "name" : "ICC Capital Suite, Room 4, MCM London Comic Con" }, "name" : "Popcultr Marketing Summit", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/OutOfStock", "price" : "225.00", "priceCurrency" : "GBP", "url" : "https://buytickets.at/experience12/2342307", "validThrough" : "2026-10-23T09:30:00+01:00" }, "organizer" : { "@type" : "Organization", "name" : "Popcultr", "url" : "https://popcultr.events" }, "startDate" : "2026-10-23T09:30:00+01:00" } ```