That was About Time MCM London Comic Con Thanks to our contributors The October report Read the May report This edition: About Time Games · Tabletop · Partnerships · Theatrical Film · Creator · The Popcultr Edit Morning keynote: Zoe Scaman · The Tithe Closing keynote: Lea Karam · Why Consumer Time is Marketing's Last Honest Metric Networking

Report coming soon

MCM London Comic Con, Excel

AboutTime.

watch

Get the October report Contributors LinkedIn

Friday 23 October 2026

Everyone in pop culture marketing competes for time. If you attended, thanks for giving us yours.

Thanks to our contributors.

The October report — coming soon

Sign up for the report & updates

Every session from the day, written up. Leave your details and we will send it the day it lands, plus first word on the 2027 season.

    We will only use this to send you the October report.

    The Fandom Advantage, the Popcultr Marketing Summit May 2026 report

    While you wait

    Read The Fandom Advantage.

    Our May 2026 summit report. Nine sessions distilled into one read, with the data, the frameworks and the takeaways from the room.

    Free to download. No charge, no catch.

    Download the May report

    Get involved in the 2027 season

    Speaking, sponsorship or simply a seat in the room. If you want to be part of the next season of Popcultr Marketing Summit, this is where it starts.

    Get involved in 2027 →
    What's the big idea?

    The Popcultr Marketing Summit gets everyone out of their silos and into the same room, discussing the shared challenges and successes of their trade. There are plenty of B2B events where pop culture marketers can meet to discuss individual verticals (film, TV, games, publishing, comics, tabletop, consumer products), but only rare occasions where they can learn from each other across them.

    Who is this for?

    Any marketers or comms professionals who have an interest in pop culture marketing, or how to connect to audiences and consumers in the worlds of pop culture and pop culture fandom.

    What's the business case for attending?

    The worlds of pop culture marketing and comms are rapidly evolving. This event is designed to draw out insights to help all interested professionals identify and gain insights from people who are at the sharp end. Most importantly, not just from your sector or vertical because sometimes the best insights come from outside your direct world. All this set against the backdrop of our most important consumers: the fans.

    How do I get involved as a speaker or panellist next time?

    Drop us a line at contact@popcultr.events. We curate the room carefully and we're always looking for sharp, generous contributors from across pop culture marketing.

    Can I partner or sponsor the next summit?

    Yes. Email contact@popcultr.events to start a conversation. We work with a small number of partners whose involvement genuinely improves the experience for the room.

    Will someone mention AI?

    Almost certainly. Everyone should take a sip of whatever drink they have to hand at that point.

    Is cosplay mandatory for attendees?

    No, but if it's your thing crack on.

    PARTNERS

    Brought to you by

    Curated by Experience12, inside MCM London Comic Con

    Thanks to our AV partners,

    With thanks to

    -->