Arrive, grab a coffee and meet the room before the day begins.
Games · Tabletop · Partnerships · Theatrical Film · Creator · The Popcultr Edit
2 keynotes
Networking
Friday 23 October 2026
MCM London Comic Con · ExCeL London
Friday 23 October 2026 · MCM London Comic Con, ExCeL
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Everyone in pop culture competes for time.
Most of the industry still plans, buys and measures in attention. We're moving the conversation on to time: the finite resource that every part of pop culture is really fighting for.
01 / Attention
A transaction
Bought by the impression, gone by the next scroll. Quality is everywhere now, and attention stopped separating anything.
02 / Time
A relationship
Chosen, given and returned. A film asks for an evening, a game for a year, a collection for a lifetime. Different demands, same hours.
03 / Marketing
The difference
Tips the decision: what gets chosen tonight, what earns the return tomorrow. Time is never taken. It is earned and that's where marketing comes in.
All day
The Summit
Two keynotes, six panels, one room, one track
Included
MCM Industry Pass
Friday access to MCM London Comic Con
Included
The October report
Every session, sent to every attendee
200 seats
The room
One room, one track, all day
200 seats. Previous editions sold out.
Built for the people doing the work. From across the pop culture multiverse and the brands looking to connect with it more credibly. One room, ticket holders only.
Marketing, comms, community and licensing teams across games, anime, film, publishing and entertainment IP.
Non-endemic brands and their experiential, activation and strategy teams exploring fandom.
Agencies, platforms and specialist consultants working where culture, audience and brand meet.
Speaker and session announcements rolling on LinkedIn.
Follow Popcultr SummitArrive, grab a coffee and meet the room before the day begins.
The day opens — and fresh national research lands in this room first.
The campaigns and culture review: what mattered, what worked and what everyone copied.
CONTENT · BRAND STRATEGY · ENTERTAINMENT · GAMES · INFLUENCER
A perspective that resets the room and frames the argument for the day.
Reach can launch a game; only time proves that players chose to stay.
GAMES · COMMUNITY · CONTENT · MEDIA PLANNING · BRAND STRATEGY
The audience has opened the door to brands — what matters is how they behave once inside.
BRAND STRATEGY · LICENSING · ENTERTAINMENT · COMMUNITY · EXPERIENTIAL
Lunch — and time to explore MCM London Comic Con on your included Industry Pass.
A collection is time you can see; what marketing does with that commitment is the test.
TABLETOP · RETAIL · CONSUMER PRODUCTS · COMMUNITY · EXPERIENTIAL · LICENSING
Theatrical is getting its mojo back — and marketing is doing the pushing.
FILM · ENTERTAINMENT · ANIME · MEDIA PLANNING · EXPERIENTIAL
Creators earn audience time directly, then help shape where it goes next.
INFLUENCER · CONTENT · COMMUNITY · GAMES · BRAND STRATEGY
Speaker to be announced.
The day comes together — the argument to take with you.
Carry the conversation on.
Speakers are announced in waves between now and October. Register your interest and we'll email you the moment tickets go on sale, and as each name is announced.
Or email contact@popcultr.events
Photography by @nickandrewsphoto
"The highlight of my industry calendar!"
James Gates Japanese Pop Culture Specialist · Plastic Love
"Wonderful to be on a panel with clever, funny people who know their stuff, in front of an engaged audience. 10/10 would participate again."
Simon Rogers Owner · ProFantasy Software / Pelgrane Press
"An amazing day surrounded by some of the most inspiring voices in entertainment and games."
Trevor Poulsum Senior Client Partner · Fandom
"A great place to be — to learn from those at the top of their game and hear others share similar challenges."
Emma Lowe Event Director · The London Book Fair
"The greatest congregation of cultural tastemakers for the fandom and community space this side of the pond."
Lex Alexander Summiteer · GETREKT
"A high-octane convergence of industry innovation and pure creative passion, right at the beating heart of pop culture."
Mark Bassett Summiteer · Precisify
"Year after year, delivers more insights than any other business-focused event."
Jamie Russell Summiteer · Playsense
"Creating the kind of conversations that make doing a career in marketing worthwhile. Thought-provoking and insightful stuff."
Adam Arter Summiteer · HobbyLink Japan
"Imagine a room fuelled by knowledge, experience and genuine passion for pop culture and fandom. That's what the summit was — and it was brilliant."
Louise Marks Summiteer · FaNaTtiK
"A fantastic selection of voices that really have their fingers on the pulse of popular culture."
Dave Jewitt Summiteer · EXP Video
"It truly opened my eyes to the power and potential of Popcultr and its fans."
Andy Dougan Summiteer · Paradise
Partner with us
A curated room of pop culture marketers at MCM London Comic Con. October 2026 is the next sponsorable edition.
Enquire about partnership →PARTNERS
Curated by Experience12, inside MCM London Comic Con
Thanks to our AV partners,
Missed May? The Fandom Advantage, our May 2026 summit report, is available to read.
Download the report →The Popcultr Marketing Summit gets everyone out of their silos and into the same room, discussing the shared challenges and successes of their trade. There are plenty of B2B events where pop culture marketers can meet to discuss individual verticals — film, TV, games, publishing, comics, tabletop, consumer products — but only rare occasions where they can learn from each other across them.
Any marketers or comms professionals who have an interest in pop culture marketing, or how to connect to audiences and consumers in the worlds of pop culture and pop culture fandom.
The worlds of pop culture marketing and comms are rapidly evolving. This event is designed to draw out insights to help all interested professionals identify and gain insights from people who are at the sharp end. Most importantly, not just from your sector or vertical because sometimes the best insights come from outside your direct world. All this set against the backdrop of our most important consumers: the fans.
Waitlist gets it first on Wednesday 10 June. Public release the following day, Thursday 11 June. Sign up for the waitlist and we'll email you the moment it lands.
Selected clips and the highlights film are landing on our LinkedIn page over the following weeks. The full session takeaways are in the report.
Two more editions in 2026. The next full Summit returns to MCM London Comic Con in October 2026, plus a Popcultr pop-up edition during New York Comic Con the same month. Sign up for early access and we'll let you know the moment registrations open for either.
Drop us a line at contact@popcultr.events. We curate the room carefully and we're always looking for sharp, generous contributors from across pop culture marketing.
Yes. Email contact@popcultr.events to start a conversation. We work with a small number of partners whose involvement genuinely improves the experience for the room.
No, every attendee will get the report automatically. If you also want first dibs on a place at the next edition, sign up for early access to MCM London or the NYCC pop-up.
Almost certainly. Everyone should take a sip of whatever drink they have to hand at that point.
No, but if it's your thing crack on.