Chris Whittle
CEO & Summit Curator
Experience12
// 22 May 2026 / MCM London Comic Con //
Thank you
Contributors
30+ on stage, every one with something real to say. Sharp, generous, no script
Meet the contributors →Summiteers
Thanks for showing up, and for being exactly the audience every speaker hopes for: engaged, switched on and all in
See the day →THE MAY 2026 SUMMIT REPORT
9 sessions distilled into one read. Data, frameworks, and takeaways from the room. Free, gated, two-minute form
Featuring insights from
CEO & Summit Curator
Experience12
Author & Strategist
All We Have Is Now
Founder & CCO
The Forge
Memberships Manager
Wrexham AFC
Creator Economy Analyst
MIDiA Research
Associate Professor
University of South Wales
Fandom & Entertainment Chief
Beam Lighthouse
CMO
Woodlark Consulting
Global Marketing Strategist
Freelance / Ex-Netflix
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Content Creator & Presenter
AlicesPixels
Event Director
The London Book Fair
Content Creator
fictionalfates
Founder & Director
The Pitch Agency
Senior Marketing Manager
Simon & Schuster UK
Chief Strategist & Creative Director
Calibrate Creative
Senior Client Partner
Fandom
Co-founder
Secret Sauce
Founder
Loud Bark
Owner
ProFantasy Software / Pelgrane Press
Painter & Content Creator
Rogue Hobbies
Content Creator & Video Specialist
notthevampire / Just For Fun
Japanese Pop Culture Specialist
Plastic Love
Founder & CEO
TOKYOPOP
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CEO
8 Lions Entertainment
Founder
Playful Digital
Founder & CEO
Animangapop / POP Nippon
Producer
CBK Creative
Overlord of Unserious
The Kidults
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Sales Director
Fanattik Collectibles
Director of Events & Experiences
RSVLTS
Author & Broadcaster
Cultural Commentator
Photography by @nickandrewsphoto
"The highlight of my industry calendar!"
James Gates Japanese Pop Culture Specialist · Plastic Love
"We learned, we laughed, some of us wore shorts."
Joe Talboys Chief Strategist & Creative Director · Calibrate Creative
"Wonderful to be on a panel with clever, funny people who know their stuff, in front of an engaged audience. 10/10 would participate again."
Simon Rogers Owner · ProFantasy Software / Pelgrane Press
"An amazing day surrounded by some of the most inspiring voices in entertainment and games."
Trevor Poulsum Senior Client Partner · Fandom
"A great place to be — to learn from those at the top of their game and hear others share similar challenges."
Emma Lowe Event Director · The London Book Fair
"The greatest congregation of cultural tastemakers for the fandom and community space this side of the pond."
Lex Alexander Summiteer · GETREKT
"A high-octane convergence of industry innovation and pure creative passion, right at the beating heart of pop culture."
Mark Bassett Summiteer · Precisify
"Year after year, delivers more insights than any other business-focused event."
Jamie Russell Summiteer · Playsense
"Creating the kind of conversations that make doing a career in marketing worthwhile. Thought-provoking and insightful stuff."
Adam Arter Summiteer · HobbyLink Japan
"Imagine a room fuelled by knowledge, experience and genuine passion for pop culture and fandom. That's what the summit was — and it was brilliant."
Louise Marks Summiteer · FaNaTtiK
"A fantastic selection of voices that really have their fingers on the pulse of popular culture."
Dave Jewitt Summiteer · EXP Video
"It truly opened my eyes to the power and potential of Popcultr and its fans."
Andy Dougan Summiteer · Paradise
Two more editions on the way. Register your interest for updates
NYCC, October 2026
Register for updates
Register your interest and we'll keep you updated
Or email contact@popcultr.events
Follow on LinkedIn
MCM London, October 2026
Register for updates
Register your interest and we'll keep you updated
Or email contact@popcultr.events
Follow on LinkedInOr follow Popcultr Marketing Summit on LinkedIn for date announcements
Partner with us
A curated room of pop culture marketers at MCM London Comic Con. October 2026 is the next sponsorable edition.
Enquire about partnership →PARTNERS
Curated by Experience12, inside MCM London Comic Con
Thanks to our AV partners,
There are B2B events where pop culture marketers can meet up to discuss individual pop culture verticals whether that's film, TV, games, publishing, comics, tabletop, or consumer products. There are only rare occasions where they can learn from each other. The Popcultr Marketing Summit aims to get everyone out of their silos and in the same room discussing the shared challenges and successes of their trade
Any marketers or comms professionals who have an interest in pop culture marketing or how to connect to audiences or consumers in the worlds of pop culture or pop culture fandom
The worlds of pop culture marketing and comms are rapidly evolving. This event is designed to draw out insights to help all interested professionals identify and gain insights from people who are at the sharp end. Most importantly, not just from your sector or vertical because sometimes the best insights come from outside your direct world. All this set against the backdrop of our most important consumers: the fans
Waitlist gets it first on Wednesday 10 June. Public release the following day, Thursday 11 June. Sign up for the waitlist and we'll email you the moment it lands.
Selected clips and the highlights film are landing on LinkedIn over the following weeks. The full session takeaways are in the report.
Two more editions in 2026. The next full Summit returns to MCM London Comic Con in October 2026, plus a Popcultr pop-up edition during New York Comic Con the same month. Sign up for early access and we'll let you know the moment registrations open for either.
Drop us a line at contact@popcultr.events. We curate the room carefully and we're always looking for sharp, generous contributors from across pop culture marketing.
Yes. Email contact@popcultr.events to start a conversation. We work with a small number of partners whose involvement genuinely improves the experience for the room.
No, every attendee will get the report automatically. If you also want first dibs on a place at the next edition, sign up for early access to MCM London or the NYCC pop-up.
Almost certainly. Everyone should take a sip of whatever drink they have to hand at that point
No, but if it's your thing crack on