The report

Welcome, and thanks for your interest in the report.

On this page

London. All the workings out. The one we recommend, though it is not for everyone. 115 pages.
London, abridged. Just the conclusions, for passing round. 54 pages.
New York. A mini report of all that happened at NYCC. A smaller event overall, but no less valuable for it. 28 pages.
Bonus 1: Zoe's keynote in full. A link to her Substack so you can read The Tithe end to end.
Bonus 2: Lea's keynote. Offered with the permission of the author, all rights reserved, therefore only readable here.

Three ways to use it

Read it here. The decks below run in the page, full screen if you want them.
You've been inboxed. We've sent you an email with the main report in.
Downloads. Take the report to share. They are further down the page.

If this is useful and you want to know more Contact us

Start reading

London

MCM London Comic Con, Friday 23 October. Six sector panels and the opening keynote, with all the workings out. The abridged edition is the conclusions without them, and quicker to pass round.

Download the full report Download the abridged edition

New York

New York Comic Con, Friday 9 October. Four panels, written up in full.

Download the New York report

Bonus 1: the opening keynote

Zoe Scaman does not do slides you can hand round, so she writes it up instead. The Tithe is the keynote that opened London, in full and for free.

Read the keynote The Tithe How AI broke fandom’s oldest currency · October 2026 Read on Substack →

And the one before it The Fan-Industrial Complex (Live from Comic Con) How Fandom Became Infrastructure, And Why IP Will Never Be the Same · May 2025 Read on Substack →

Bonus 2: the closing keynote

Downloads

PDF London, full report Every session, all six sectors. 115 pages. PDF London, abridged The conclusions, for passing round. 54 pages. PDF New York Four panels from NYCC. 28 pages.

Brought to you by

experience12, the popcultr marketing agency

Experience12 is the experiential agency for brands that live in pop culture, and the team behind the Popcultr Marketing Summit. Independent and award-winning, based in London, operating globally.

Conventions and exhibitions, experience design, experiential events, PR stunts, press and influencer engagement, and national and worldwide tours.

Your fan data cut

We've interviewed 13,000+ fans face to face since 2018. We'll cut that data for your audience, by fandom, age and platform, and go through what it says about your gaps with you.